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AUXLANG  October 2007, Week 4

AUXLANG October 2007, Week 4

Subject:

Ron Paul and IALs

From:

MacLeod Dave <[log in to unmask]>

Reply-To:

International Auxiliary Languages <[log in to unmask]>

Date:

Sun, 28 Oct 2007 03:14:10 +0900

Content-Type:

text/plain

Parts/Attachments:

Parts/Attachments

text/plain (153 lines)

I just stumbled across an article about Ron Paul and found
similarities to the IAL movement pretty much everywhere. Try it out.
Read this article and imagine that every time the writer mentions Ron
Paul that he's talking about the IAL movement.

------------
In the 90's Geoffrey Moore wrote (and later revised) a book that
immediately became the de-facto desk-side handbook for every marketer
in the technology arena. The book, titled Crossing the Chasm, is a
road map for marketers trying to navigate their way through the
perilous waters of the silicon age with products that are not widely
known, technology that is not widely accepted, and competing against
ubiquitous incumbent technologies that are both safe and predictable
(despite their shortcomings).

In Chasm, Moore unveils a paradigm in technology marketing, called the
"chasm model," which illustrates the gap that a new technology must
cross before gaining widespread acceptance in the market. This is
particularly true with so-called "disruptive" technologies that
promise innovation while threatening the established way of operation.

In the political sense, Ron Paul represents new technology,
threatening to disrupt the status quo and revolutionize the system.
Moore's chasm model gives us a frame of reference to examine the gulf
that exists between the innovative, risk-taking early adopters, and
the pragmatic, risk-averse late adopters.

Innovators (The Technology Enthusiasts) – The first group to be sold
on a new technology are the innovators (primarily because they are the
ones cultivating it). These are your typical technology enthusiasts:
the über-geeks who innovate, nurture and adopt technology because they
believe in it and the promise that it holds. Every great inventor in
history falls into this category (likewise, every great philosopher
does too). In our political model, Ron Paul qualifies as an innovator,
along with the vanguard of libertarian thought (Ludwig von Mises was
an innovator). The innovators provide a foundation from which the new
technology/idea can be launched. As Moore puts it in Chasm:
"Enthusiasts are like kindling: They help start the fire."

Early Adopters (The Visionaries) – The next group aren't the vanguards
of the technology, but they quickly become just as important. The
Early Adopters are the influential visionaries who recognize the
technology for its potential to revolutionize the way business is
done. In technology, Steve Jobs is a well-known example of an early
adopter/visionary. Early adopters are dream oriented. They have a
vision, and are looking at new technology to facilitate a "fundamental
breakthrough" to fulfill that vision.

As Moore puts it, "Visionaries are that rare breed of people who have
the insight to match an emerging technology to a strategic
opportunity, the temperament to translate that insight into a
high-visibility, high-risk project, and the charisma to get the rest
of their organization to buy into that project." Visionaries aren't
interested in tinkering with the system – they want to spark a
revolution in how it operates. They are highly motivated and will do
what it takes to make their vision become a reality. In the political
system, these are the activists. They're forming groups, painting
signs, donating money, reaching out, and doing everything they can to
spread the message. The visionaries are most definitely going to vote
in primaries. They're going to tell their friends. They're going to go
to the ends of the earth to make their vision a reality. This is
currently where the bulk of Ron Paul's support is coming from. Without
the visionaries, a technology/idea has no hope of crossing the chasm.

The Chasm (aka the gap) – The space between the Early Adopters
(Visionaries) and the next group, the Early Majority (Pragmatists) is
where the dreaded chasm lies. This is where the technology has to take
a fundamental leap from being a "neat idea" to being "a practical
solution." If the technology/idea does not take this leap, it fails.
There are millions of technology products that have fallen into the
chasm never to be heard from again.

It's significant to fully appreciate the implications of a
technology/idea attempting and failing to cross the chasm. The market
does not forgive failure so easily. When a technology fails to cross
the chasm, it is often marginalized into oblivion. When this happens,
the visionary pool dries up, and it's left to the enthusiasts to tend
it until the market conditions are right to reintroduce it for another
shot at the gap. Moore tells us that failure to communicate the
"order-of-magnitude" leaps in benefits is a common reason for a
technology/idea to fall flat.

Which leads us to:

The Early Majority (Pragmatists) – The Early Majority represent a
significant bulk of the mass market. This type requires assurances
that the technology is going to work out. They dislike
unpredictability. They want to be able to set their watch by the
product. These people are hard to win over, but are loyal as can be
once they have been sold. It was said a hundred times when Bush was
running for president: "I don't agree with him on everything, but at
least with Bush, I know where he stands." It's significant to note
that by and large, they didn't really know where he really stood, but
instead they knew how he made them feel – which is much more important
when dealing with pragmatists. Pragmatists want to feel safe. As such,
they are largely motivated by fear.

What pragmatists are generally not, however, are activists. They'll
pass along their recommendations as a word of mouth, but they're
typically not going to go out of their way if they don't have to. This
is not always the case. A pragmatist often becomes an evangelist,
influencing others through word-of-mouth channels. The pragmatists
have heavy influence over the next group in the model.

The Late Majority (Conservatives) – The late majority represents the
most conservative group of the population, particularly in terms of
risk aversion. They are traditionalists. They find something that they
like and they stick with it. It's comfortable. It works for them. They
are the hardest to sell a new idea to, and usually a visionary isn't
who they will accept the idea from (they look more towards pragmatists
for influence). They don't like new ideas, because new ideas bring
change. They will only get involved with new technology/idea once it
has matured and they start to feel significantly disconnected by not
taking part in it (even then, they are hesitant).

Moore offers two keys to success for winning over the late majority:
"The first is to have thoroughly thought through the 'whole solution'
to a particular target end-user market's needs, and to have provided
for every element of that solution within the package… The other key
is to have lined up a low-overhead distribution channel that can get
this package to the target market effectively." Sage advice, indeed.

In this marketer's estimation, the Ron Paul 2008 campaign, by and
large, has the tools to cross the chasm; however, what it is currently
lacking are highly visible visionaries who are recognizable by the
pragmatist masses and can help propel the message across the gap. To
put it bluntly, Ron Paul cannot be the lone voice for the movement in
the media wilderness. At this point in time, the Ron Paul 2008
campaign would receive a tremendous benefit from visible visionaries
who are firmly in his camp and can appeal to the political pragmatists
who are currently finding solace in the status quo.

I believe the freedom movement should now be focusing their efforts in
moving liberty-minded celebrities and luminaries (both national and
local) to start aggressively speaking out on behalf of Dr. Paul and
the message of freedom. At this juncture, these endorsements would go
a long way towards providing the rocket fuel that would aid the polls
further in moving in the right direction.

The pragmatists need the "political cover" of highly visible
endorsements. These endorsements offer them a safety net that assures
them that their support of Dr. Paul is safe and within the bounds of
reason. The good news is that once they're sold that Dr. Paul is the
"safe choice," it's unlikely that they will change their minds. The
bad news, however, is that they're hard to sell to, and without
pragmatists the movement risks falling into the chasm where the "Dean
Scream" is currently echoing off the walls.

October 27, 2007

-- 
http://wiki.galbijim.com

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March 2001, Week 5
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March 2001, Week 3
March 2001, Week 2
March 2001, Week 1
February 2001, Week 4
February 2001, Week 3
February 2001, Week 2
February 2001, Week 1
January 2001, Week 5
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January 2001, Week 3
January 2001, Week 2
January 2001, Week 1
December 2000, Week 5
December 2000, Week 4
December 2000, Week 3
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December 2000, Week 1
November 2000, Week 5
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November 2000, Week 3
November 2000, Week 2
November 2000, Week 1
October 2000, Week 5
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October 2000, Week 1
September 2000, Week 5
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December 1999, Week 5
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December 1998, Week 5
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December 1997, Week 5
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February 1997, Week 1

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