On Thu, May 1, 2008 at 10:48 AM, <[log in to unmask]> wrote:

> I wouldn't expect brand names to help much.  There are already a
> number of Asian brands common in the U.S. but virtually nobody knows
> that Matsushita means "National",

It doesn't. It means "under the pine tree". National is just a brand name
(along with Panasonic) that Matsushita uses.

or that Mitsubishi means (ISTR)
> "Three Blade" even with the help of the logo.

Maybe "three diamonds"? I don't know exactly what you call a "bishi", but
it's like a baseball game diamond shape. Like a squished square.

> Hitachi?  Denso?

Hitachi means something like rising sun, though I'm not sure. It's an old
name of a province. And I can't remember what Denso is, but I assume the den
is "electricity" like in "dian" in Mandarin.

> Samsung is also very well known here (I'm staring at a pair of 19"
> Samsung monitors right now) but again, I don't know what the word
> means.  Though writing this had made me curious enough to look it up
> somewhere.

I'm almost certain that "sam" is "three". I think "sung" is "star", but I'm
not sure about that one. I used to ask my sister what Sam did at the opera.

Jens Wilkinson
Neo Patwa (