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On 25 July 2011 16:09, Adam Walker <[log in to unmask]> wrote:

> >
> Well, on a multiple choice test the answer would be D. All of the above.
> Sometimes, as Philip mentioned, you actually get a new character, but this
> is probably the rarest solution.  Most of the time you either get something
> like elcetric speak = telephone, electric brain = computer, or you get
> heavily sinicized transliterations of English terms written out in
> chraracters used purely for phonetic reasons. iPhone seems to be written
> out
> in English within Chinese text, with no attempt at giving it a chatacter
> realization.
>
>
That's because it's a brand. Those are usually left untransliterated. The
same thing is done in Greek. Actually, English and other languages written
in the Latin alphabet are the odd ones out for requiring transliteration of
everything. Other writing systems usually don't mind intrusions from alien
writing systems, at least for brands.
-- 
Christophe Grandsire-Koevoets.

http://christophoronomicon.blogspot.com/
http://www.christophoronomicon.nl/