On 15/08/2014 07:15, MorphemeAddict wrote: > I've heard Humira the same way as you, but it doesn't > bother me much. It doesn't bother me either - I hit the mute button as soon as the commercials start :) =============================================================== n 15/08/2014 03:33, Roger Mills wrote: [snip] > > 2. A drug for rheumatroid arthritis is being pushed, > called _Humira_. Now, my native intuition says that _i_ > ought to be [i[ or [I] as in "pier"-- right? But the > announcers call it [hjumEr\a] very clearly with the > vowel of "pear". > > Does anyone else watch enough TV to have caught these? > I've _seen_ the Trivago advert but haven't a clue what's being said. I don't ever recall seeing one for Humira, and I certainly wouldn't hear how 'twas said. It ain't the pronunciations that annoy me - just the interruption to the program I'm watching. ;) -- Ray ================================== http://www.carolandray.plus.com ================================== "Ein Kopf, der auf seine eigene Kosten denkt, wird immer Eingriffe in die Sprache thun." [J.G. Hamann, 1760] "A mind that thinks at its own expense will always interfere with language".