On 15/08/2014 14:35, Sam Stutter wrote: [snip] > > The one I always remember is the Romanian car company > Dacia which everyone pronounces as /‘deɪ.siː.ə/ Everyone? When I met this word in grammar school 60 years ago it was /'deɪ.ʃə/ and that's what I've been used to, at least in classical circles, ever since. > though is > pronounced (presumably “correctly”) as /da.ʧja/ in the TV > advert. 'Correctly' in the Romanian manner presumably :) > Couldn't they just mispronounce their company's > name for the sake of us dim-witted anglophones? Except, of course, not all anglophones say it the same way! Yikes! Have I started a YAEPT? ;) -- Ray ================================== http://www.carolandray.plus.com ================================== "Ein Kopf, der auf seine eigene Kosten denkt, wird immer Eingriffe in die Sprache thun." [J.G. Hamann, 1760] "A mind that thinks at its own expense will always interfere with language".